The Coffee Beat
The best coffee in the highlands is served in a plastic chair
Three years of drinking cà phê sữa đá at roadside stalls has taught me more about Vietnamese hospitality than any tasting flight ever did — and considerably more about robusta.
Morning trade. A stall on the Pleiku road sells roughly 200 glasses before noon and closes when the ice runs out.
The stall has no name. It has four plastic chairs, one of them broken, a phin filter collection that would embarrass a specialty roaster, and a woman named Hồng who has been making the same drink since 1998. There is no menu because there is no choice. You get robusta, condensed milk, and more ice than seems structurally advisable.
I have spent a fair amount of money in third-wave cafés in three countries. I have watched baristas weigh beans to the tenth of a gram and talk about mouthfeel with the seriousness of a cardiologist. None of it prepared me for the specific, tar-black, sledgehammer sweetness of what Hồng hands over in a glass still warm from the rinse bucket.
The bean everyone was told to look down on
The received wisdom is that Vietnamese robusta is the cheap stuff — the filler in your supermarket blend, the bean you grow when you cannot grow arabica. That wisdom is roughly a decade out of date, and the people who are proving it wrong are not, for the most part, opening cafés. They are farmers with two hectares who have started fermenting differently, drying more slowly, and getting paid marginally more for it.
Marginally is the word doing the work in that sentence. The premium for carefully processed robusta is real but thin, and it arrives at the end of a chain in which the farmer has the least leverage of anyone. Anh Dũng, who farms outside Buôn Ma Thuột and who once talked at me about cherry ripeness for the better part of an afternoon, put it more plainly than I can: he knows exactly how to make his crop better, and he knows almost nobody will pay him for it.
So the good stuff mostly stays local. It goes into stalls like Hồng's, where a glass costs about fifteen thousand đồng and nobody writes anything on a chalkboard. This is the part that took me two years to understand: the roadside stall is not a lesser version of the café. In terms of what is actually in the glass, it is frequently the better one.
What the chair is for
The plastic chair matters more than it sounds like it should. It is low — knee-height, the kind of thing you sit on at a child's table — and it faces outward, toward the road. You are not tucked into a corner with a laptop. You are placed, deliberately, at the edge of the street, where you can see who goes past and who goes past can see you.
Nobody rushes you. In three years I have never once been asked whether I would like anything else. The transaction ends when the glass arrives, and everything after that is just time, which is not being sold to you.
I have thought a lot about why this is the thing I keep writing about, and I think it is because it is the clearest example of something I only half understood when I moved here: hospitality that is not a service. There is no upsell, no loyalty card, no name written on a cup. Hồng is not performing warmth. She is running a business with a margin of a few thousand đồng a glass, and she has decided, apparently permanently, that the road deserves somewhere to sit.
Where to find one
Everywhere, is the honest answer. Look for the plastic chairs, the metal drip filters stacked on a tray, and the ice bucket. If there is a laminated menu with photographs, keep walking. If there is a grandmother, sit down.
- Order cà phê sữa đá if you want it sweet and iced, or cà phê đen đá if you do not.
- Expect it to take four or five minutes to drip. That wait is the point.
- Fifteen to twenty-five thousand đồng is normal. If you are quoted eighty, you are in a tourist district.
- Stir before the ice melts, or the last third turns into cold syrup.
Hồng's stall is on the road out of Pleiku heading south, past the second petrol station. I am not going to be more specific than that, for reasons I have written about elsewhere.